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So what are the benefits of having a web presence over traditional marketing means?

• The web has a much greater reach, anyone with a PC and internet connection, anywhere in the world can find your site and potentially do business with you.
  
• The web never sleeps. Your website will not keep normal business hours but will continue to sell your services 24/7.
  
• It’s easier and quicker to find a product or service on the web thanks to excellent search engines such as Google therefore people will use this method to find companies much more.
  
• You can say more and sell yourself better on a web site than any other media. Consider the cost of an ad in something like the yellow pages and what you get for that price as opposed to a web site on which you can have text, photos, audio, video, news and as many pages as you like!
  
• The ongoing cost of a web site is quite small compared to other media. If you are managing the site yourself then the only repetitive costs will be your domain name and hosting and these should be reasonable.
  
• Spending money on something like Google Adwords to get people to your site is a much more efficient way of spending your marketing budget and you can monitor the effects of a campaign much more closely.
  
• You can use Google Analytics on your web site for free and gain very useful information about the type of people visiting your site and what they looked at most while there. This information can allow you to optimize your site to maximize the amount of people who actually contact you and give you a valuable sales lead.